July 15-16, 2020

Hickory Metro Convention Center
Hickory, North Carolina

Start Small, Scale Fast with Direct to Consumer Sales Online

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Start Small, Scale Fast with Direct to Consumer Sales Online

Wednesday, July 15, 2020
Conover 3

The Covid-19 crisis is stimulating many home furnishings manufacturers to consider business to consumer (B2C) sales for the first time. Do these manufacturers have a clear target and strategy? To create their B2C strategy, home furnishings manufacturers need to choose their primary selling model. This presentation explores the benefits and drawbacks of four selling models and makes recommendations for manufacturers at various stages.